The double eleven shopping craze swept over, and China’s high-end shoe brand also made waves in the tide. Up to now, a total of one million coupons have been issued. It is expected that this year’s sales will increase significantly compared with last year, and the High Heel Shoes For Men will be increased. New Breathable Casual Men Sport Shoes is the title of the king.
The origin of “Single Day”, in 2009, High Heel Shoes For Men Tmall began to hold a promotion on November 11th “Single Day”. The early starting point was just to make a festival belonging to Mall, so that everyone can remember Mall. Choosing November 11th is also a bit of a risky move, as Singles Day is just in the middle of the traditional retail 11 Golden Week and Christmas Promotion Season. But this time the weather changes are the time when people buy winter clothes. At that time, I would like to give it a try and see if the online promotion can become a window that appeals to consumers. The results were out of control, and now “Double Eleven” has become synonymous with the e-commerce consumer festival, and even has a certain influence on non-online shopping crowds and offline malls.
On November 11th, as a notorious “Single Day”, it is not too much to say that it is a full-name shopping spree. Last year, the double eleventh point just passed, the data of the Tmall headquarters of Hangzhou Huaxing Times Square shows In 1 minute, 10 million users have logged into Tmall, which is equivalent to half of Beijing’s population rushing into the mall. After 10 minutes, Alipay’s data came in, with sales of 250 million.
After the launch of “Double Eleven”, Elevator Sneakers the transaction data was continuously released, showing the amazing spending power of domestic net buyers – 50,000 diapers sold in 20 minutes, 55,000 gold thermal underwear in 22 minutes, 1 hour More than 10,000 iPhone series phones were snapped up, and more than 1,000 bottles of 789 yuan of Wuliangye were sold in 1 hour and 40 minutes.
In the past two years Elevator Sneakers, “Double Eleven”, the surge in online shopping orders has made many express delivery companies difficult to load. Many logistics warehouses have experienced the phenomenon of “explosion”, which has caused consumers to complain that express delivery has slowed down, greatly affecting “double ten.” A “buy experience.” The nominal Singles Day is actually a festival for lovers, so we saw that the Singles Day shouted happy holidays, and the couples who swept the cinema and major shopping malls. Therefore, on the occasion of Singles Day, shopping malls and cinemas have never had special care for bachelors. The couple’s package is affordable and complete. Therefore, the specially made love movie has naturally become one of the popular items of Singles Day.
We don’t have to attribute the hot scenes of “Double Eleven” to the power of online marketing. Through the “Double Eleven” phenomenon, we should see the huge cravings of consumers behind reasonable prices and cost-effective products. The are just creating a platform for people to create a platform in this context. It can be said that regardless of “Double Eleven” or “Double Twelve”, as long as there are attractive prices, consumers It will be swarming, but only if the price is fair.